SIEMENS FINANCIAL SERVICES:
2023-present

Building a more sustainable future, Siemens Financial Services offers financing services to companies worldwide, funding a range of projects. From offshore wind farms to carbon capture technology to healthcare, SFS is powering a safer future for all.

My role as Digital Content and Communications Specialist covers a variety of work areas, including web design, strategy and development, social media strategy, analytics, and data-driven decision-making.

SOCIAL MEDIA METRICS

*All stats are from November 2023 to the present, combined from Twitter and LinkedIn

TOTAL FOLLOWER INCREASE: +9.5k (34k initially)

TOTAL ENGAGEMENTS: Over 150k

TOTAL IMPRESSIONS: Over 10 million

PROGRAMS USED

  • Sprinklr

    Used for daily post scheduling, general analytics for X & LinkedIn, and overall editorial planning.

  • Google Console & Conductor

    Used to improve our web SEO, page design, and search engine traffic.

  • Adobe Analytics

    Used to analyze, track, and predict future data outcomes using heatmapping, user behavior and traffic routing.

  • LinkedIn Analytics

    Used to develop relationships with potential B2B customers, share business successes, and highlight whitepapers and case studies.

  • Adobe Experience Manager

    Our in-house content management system, I use this to design webpages and update content.

  • Microsoft PowerBI

    Used to visualize data, I use PowerBI to predict trends, understand user data, and improve our UI.